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We are Jo and Robin, Baboush co-founders, friends and Mamas. We have been friends almost as long as we have been parents, and have seven children between us. We founded Baboush together with a vision for beautifully designed, locally made Ring slings and baby linen.
Having developed a love of baby wearing, we want more parents to have this life changing trick up their sleeves. Feeling you are bonding with your baby, while being able to continue your day is magic. Convenient magic.We also know the one arm, ache of a parent with a toddler who just wants to be held, and held, too well. Put your sling on and get your arm back.
Quick to put on and adjust, compact and light enough to throw in your bag. Ring slings are the most versatile baby and toddler wearing option. With a totally customised fit.
Not wanting little people to miss out on the fun, we make play slings to carry favourite toys and match Mama too. Beautiful Crib sheets and blankets round out our current collection.
We are a conscious business and make decisions large and small, with that in mind.Sourcing materials ethically and responsibly is a priority we don’t compromise on. We take care to ensure that our production process reduces waste and reuses left over materials wherever possible.It’s important to us that everyone involved in the production of our materials and products is treated fairly.
All of our products are handmade by local artisans, here in our Sussex studio. We want Baboush to positively impact our planet, as well as your parenting journey.
